Wednesday, January 23, 2013

The Lace Story

(How Adele Made Me Stop Worrying and Love Fashion)

By Raima

Pic: Getty Images  Creative: The Purplenista
 “This... stuff'? Oh. Okay. I see. You think this has nothing to do with you. You go to your closet and you select... I don't know... that lumpy blue sweater, for instance because you're trying to tell the world that you take yourself too seriously to care about what you put on your back. But what you don't know is that that sweater is not just blue, it's not turquoise. It's not lapis. It's actually cerulean. And you're also blithely unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns. And then I think it was Yves Saint Laurent... wasn't it who showed cerulean military jackets? I think we need a jacket here. And then cerulean quickly showed up in the collections of eight different designers. And then it, uh, filtered down through the department stores and then trickled on down into some tragic Casual Corner where you, no doubt, fished it out of some clearance bin. However, that blue represents millions of dollars and countless jobs and it's sort of comical how you think that you've made a choice that exempts you from the fashion industry when, in fact, you're wearing the sweater that was selected for you by the people in this room from a pile of stuff. “
- Miranda Priestly, The Devil Wears Prada

Thursday, January 17, 2013

My First Blog Contest Win - Shoppers Stop Perfect Festive Look

I won!!!!! I won! I won! WON! Yaaaaaaaaaaaaaaaaaaaaaaaaaaaa!!!

Yep, my lovely readers, you have read it absolutely right! I won the Shoppers Stop contest that was being held on IndiBlogger. And guess what!! I was selected as the best entry and won the whopping grand prize!  Whoop! :) You can see the announcement of the winners on IndiBlogger's page here.

I am so excited I can't seem to be sitting still. This was my first attempt at a blogging contest and I can't believe I won. Saying all that, I can't wait to get my prize so that I can start with the crazy shopping immediately! 

You can check out my contest entry blog post here.

Thursday, January 10, 2013

Drools on Shop.InOnIt & Exclusive The Purplenista Offer

One of the things that has fast caught up in India right now is online shopping. It has almost become a part an parcel of today's life. Thus, when I was given the opportunity to review or list a series of products for a one-year old website. I jumped at the opportunity. Since, I haven't yet ordered anything from the site yet, I will list out a few products that I am drooling after on the site.

The online store Shop.InOnIt is not new to me. In fact, I have been a regular follower of their blog/website InOnIt, from which I had learnt about their online store. The online store is around a year old now and has slowly been gaining popularity among fashion bloggers and fashionistas in India. 

Tuesday, January 8, 2013

Jesal Vora's New Bridal Collection

Jesal Vora, the ethnic fashion label by leading trousseau expert, Jesal Vora is all set to elevate the fashion fraternity to new heights with her exquisite and affordable creations (freshness to the fashion industry). Coming from a traditional Gujarati family, Jesal Vora was acquainted to creative arts at an early age. Coming from an artistic family, Jesal soon started learning the finer nuances of creating something on her own and the thought fascinated her. Having graduated from Nirmala Niketan, it was in early 2000 when Jesal Vora decided to showcase her work in front of people and started a small in-house designer store, AJESAL.